The BFRB Change Collective

Where we boost confidence, shatter shame, cultivate strength and take control of your BFRB.

We bring together adults who are suffering with hair pulling (trichotillomania), skin picking (dermatillomania), and nail biting (onychophagia) conditions collectively known as Body Focused Repetitive Behaviors (BFRBs) who are ready to take control of their unwanted behaviors to build relationships with those on the same path, share stories, practice healthier habits so that we can gain confidence, control our unwanted behaviors, create lasting lifestyle change, and move from hurting to healing.



How Amazing Would It Feel To Be Free 
from the Burden of Your BFRB? 

The BFRB Change Collective is here to help you learn 
exactly what you need to know 
while also showing you how to do it!



As BFRB Change Collective Members, you'll get:


  • The HabitAware Methodology: An actionable approach to managing your BFRB that actually opens the door to recovery

  • Growth Mindset Education: Resources, stories, workbooks, activities and more to promote self love, inspire a new way of thinking and kickstart healing 

  • Weekly Challenges: Keep you on the path to the results you desire 

  • Accountability Check-Ins: Share your ups and downs, and brainstorm strategies.

  • Peer Coaches & Professional Experts: Interactive events, workshops, and replays from those who've been there and achieved results.

  • A Community of Supportive Peers: Stay motivated together!


Meet Your Hosts

Ellen is a mental health activist committed to educating and reducing the stigma around mental health and BFRBs. Having trichotillomania for 30+ years, she cares deeply about her work and the community she serves. When she is not helping others find positive change with Keen, Ellen enjoys Barre classes and really good coffee. 


Aneela struggled with trichotillomania for 20+ years. She is excited to help others like her change their life with the power of the BFRB Collective, HabitAware’s behavior change methodology, and their award winning Keen/Keen2 bracelet.


Mari is a graphic designer who aims to make positive change through her work. She struggled with dermatillomania for 10 years before starting work at HabitAware. She is happy to support the BFRB community, spread awareness, and lend her skills to create resources.


What Members Are Saying

"If I could go back to my younger self and just let her know that TRICHOTILLOMANIA does not define her, that she isn’t the only one, that it’s okay to to not have perfect eyebrows, and etc etc. It is hard to believe that I have struggled for 40 years with this habit... It has taken me this support group and the Keen bracelet family to realize those truths." – Julie

"I no longer feel helpless.  I have a bracelet that keeps me AWARE. When I am AWARE, I don’t pull.  When I don’t pull, life is better.  And, I am not alone.  I have my husband and friends in this with me now.  I have Aneela, Ellen, and the BRFB Collective.  I am humble and grateful and I am AWARE. And I hope the same for you." – Dana


Join us and others that are taking control, boost confidence, create lasting behavior change, and finally live free from the burden of your BFRB.

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